000 How Offscript Began
This is a movement, not a rebellion.
“Effectiveness is doing the right things. Efficiency is doing things right.”
— Peter Drucker
Welcome!
This is Post #000 as I prepare for the official launch. The first essay of Offscript drops on 1 July.
First of all, thank you for being here.
Some of you have worked closely with me. For others, this might be our first meeting. Either way, I’m grateful you’ve found your way here.
Why Offscript?
Offscript is a space for leaders who’ve outgrown fear and are ready for a mindset reboot.
Maybe you’re seeing outdated norms everywhere and feel compelled to change them faster, with more influence.
Maybe you’re ready to take an honest look at your fears, so you can release what’s been blocking your performance.
Either way, you belong here.
My goal?
For you to be relevant and effective in as many contexts as possible.
To become a Leader People Love. (Yes, just like the title of my book.)
How we’ll get there is by examining three key lenses:
How you view and interpret the world
How you relate to others
How you see and lead yourself
Whether you’re a first-time manager, seasoned executive, or entrepreneur, these reflections will resonate with you.
My role is to offer you truths—sometimes hard ones, but always in a way you can handle. So that you can make the call:
To change or not to change?
To learn new skills or not?
The choice is yours. You are the master of your context, and you know what’s right for you.
I’m here to help you explore a better way to live, lead, and work. Less stress, more joy and definitely more impact.
How It Began
You might already know my story:
👋 I’m Chuen Chuen—a former math teacher turned global executive coach and researcher on the fear of failure in organisations.
After partnering with leaders in nearly 40 countries for over 3,000 hours, one truth keeps surfacing:
Organisations need agile leaders.
By my definition, agile leaders are:
Authentic
Perceived as trustworthy (not just by character, but through connection)
Nimble in thought and open-minded
Highly influential and deeply effective
Why?
Because the challenges today are manyfold:
We lead multigenerational, multicultural teams, where no one-size-fits-all solution works
Organisational change is no longer episodic; it’s constant
Ways of thinking, working, and doing business have evolved
Innovation is more important than ever, but companies are not ready (actually, their leaders)
Leaders today need to evolve in the changing context faster than ever, but the biggest issue I see?
Many are still using methods of the past to solve the problems of tomorrow.
They’re working harder and harder—yet feeling stuck.
They know the system is broken. But they don’t know what else to try.
And here’s the thing: there’s no silver bullet.
And I sincerely hope we’re not building systems of perpetual misery.
So the real challenge (and mission) for leaders…
How do we become leaders the world needs now?
How do we reinvent ourselves again and again, without feeling fatigued and disillusioned?
We need to stop looking for band-aid solutions because the answer is deeper than skills or strategy.
It lives in our heartware and headware—our beliefs, defaults, assumptions, and fears.
That’s why I created Offscript.
For leaders like you.
What’s Coming
In the posts ahead, I’ll tackle one issue at a time. We’ll explore what happens when we stop thinking about leadership as something you do, and become something you are.
I know, sounds a bit fluffy, so here’s a glimpse of what’s coming more tangibly:
My Offscript journey—from conforming to becoming a maverick
What my Rolex taught me about labels
My transformation from nobody to somebody
Battling imposter syndrome
Why we struggle to speak up and be direct
Finally overcoming the fear of public speaking
Why the fear of being judged is getting you nowhere
The lies about trust and influence
Join Me Offstage
If you stumbled across this post, I’d love for you to subscribe.
It’s free, and you can decide later if you’d like to upgrade.
Before Post #001 lands, you’ll already get to engage with other curious, growth-minded professionals—and help shape the stories I share.
If Offscript sounds like a conversation your friends or colleagues need to be part of, do share it with them.
Let’s grow a community of bold, thoughtful, Offscript leaders—together.
Click subscribe now and join a leadership movement that’s rewriting the rules.
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