002a | Speak and They'll Listen (and Remember!)
Implementation Guide of Offscript 002 for Paid Subscribers
Implementation Guide of Offscript 002
If you haven’t read this issue, here it is 👇🏻
After teaching Leadership Storytelling along with Influence and Persuasion, I've realized one of the biggest limiting factors for leaders is leading with knowledge.
This applies both within organizations and outside.
Here are the tell-tale signs:
When people object or disagree, they hit back with more evidence: data, examples, past experience
Hungry learners who pursue knowledge often overshare knowledge that people don't connect with. My copywriting coach called that the "firehose" approach. Instant turnoff.
When speaking to an audience as an authority, they pack the talk with too much info (I still fall prey to this as I have Input as one of my top CliftonStrengths, so it's a constant reminder for myself)
What will help leaders become more effective is if they can:
Share knowledge in a simpler, understandable form relevant to the audience
Place CONNECTION above CONTENT
Warmth and likeability need to come before being knowledgeable, in my experience.
The real risk is that knowledgeable people can also easily sound condescending (big NO NO).
So let's leverage the Trust Triangle and take things from theory to practice.
P.S. If you've heard of Socrates' Ethos-Pathos-Logos model, this is a modern upgraded version.
P.P.S. Some people confuse Pathos (emotional) with showing all your raw emotions. Big mistake. If you speak on stage, the last thing you want to do is "do therapy on stage."
Here goes. 👇🏻